There’s a quaint little Italian Restaurant down the street. It’s owned by a sweet man who comes straight from Italy. He loves to cook! He’s stocked his kitchen with the freshest ingredients & the best equipment in an effort to prepare the most delicious meals you’ve ever tasted. He works long hours because he wants his customers to always have the best he can offer.
One of his favorite customers comes in . . . wearing a big smile & an even bigger appetite. Mr. Italy personally takes her order and gets to work . . . pots are steaming & pans are sizzling. He lovingly carries her plate to the table & sets it before the hungry woman. She squeals with happiness! It appeals to her senses . . . it smells so good . . . it looks SO good! Her mouth begins to water in anticipation of the first delicious bite . . . then, much to the surprise & dismay of Mr. Italy, she stands up, thanks him, pays her bill, and leaves without ever taking a single bite . . .
Minutes later, another customer enters. She is also enthusiastically greeted. Her meal is also lovingly prepared. When it is set before her, Mr. Italy asks if she needs anything else and almost cries when the customer asks for . . . Tobasco Sauce! After she liberally applies it to the now ruined dish, Mr. Italy quietly walks away. All that work . . . all the exquisite flavors . . . all the time & love invested in a wonderful dish . . . all destroyed!
Slowly, the customers stop coming to visit Mr. Italy. They can’t justify paying to eat at his restaurant anymore. Times are hard, and budgets are tight. He charges too much, and they can get faster, cheaper food down the street. It’s not as good, but hey, full is full.
What, you ask, can this possibly have to do with photography? Well, you see, that is how I, as a photographer, feel about my work. When I lovingly present a client with a gallery and they exclaim how much they love their images, how they would like to purchase all of the digital files, and then they put the CD of images in a desk drawer and never print them . . .
When I see images hanging on a clients’ walls that were printed at an inferior printer . . .
We’re all facing tougher economic times. We all are! I look for the clearance rack just as quickly as you do. I understand that, and for that reason, I have decided to drastically reduce my prices. It is important for me to offer you the opportunity to have beautiful images on your walls. While photography is my profession, it is also my passion! Offering you a piece of today that you can enjoy for all of your tomorrows is why I do what I do. It is my goal to continually improve, and to meet my clients’ needs. My prayer is that this is just one way I can do that.
Tune in soon to see the changes . . . I think you’ll be pleased.
*Please note: pricing changes will only apply to sessions that are scheduled on or after April 13, 2013*
With all my love,